If you have a website for your restaurant, you should also have a blog. And here’s why.
Restaurant blogs are beneficial for many reasons. Most importantly, blog articles can generate local traffic to your website. With more people at home now more than ever, they are spending a lot of time surfing the web. They may be Googling to find restaurants that are open and offering takeout or delivery in their local area. Google tends to like websites that are updated frequently with fresh, relevant content. By posting to your blog, it can send a signal to the search engines that you have new information to share with readers and it may increase your search engine rankings. By publishing a new article on your restaurant blog, it gives you something to post about that will keep your social media profiles or email list current. Have a new menu offering such as a family meal deal? Blog about it. Offering a discount on gift cards? Blog about it. Want to communicate how to order from you with social distancing in mind? Blog about it. Then link to that blog article on your social media profiles or email newsletter to drive traffic to your restaurant website. Customers will be happy to see that you’re being proactive in communicating with them. By publishing your own content, you control the narrative. Use the blog as your storytelling platform. Show customers that you are in tune with what is going on in the world and in your local community. Perhaps you can share what steps you’re taking to ensure safety or feature an employee who is working hard through this challenging time. Restaurants are going to be some of the hardest hit during the coronavirus pandemic, it’s important to connect with your customers on a human level. While times are challenging enough, it may seem daunting to add blog writing to the list of things you need to do in order to stay afloat. It might seem like it will take a lot to work to maintain a blog. Keep in mind that blog articles can be brief and you can get right to the point. Uploading photos and graphics can take up a bit of space with a few lines of text. Maybe, just maybe, you can upload a video to your blog. Video content may grab people’s attention more and it will keep them on the website longer. No matter what you blog about, keep your audience in mind. This is an opportunity to build relationships with new customers and nurture relationships with current customers. It’s a time to put your best foot forward and demonstrate what makes you unique and sets you apart from others. Showcase the things that make your restaurant great and inspiring. Take this time to tell customers why they should support you right now. Connect with them and give them a reason to trust you. Just this simple act will help you gain or maintain a loyal following now and well into the future. Need help with your restaurant blog? Contact me!
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